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Inspirational keynotes, workshops and networking opportunities for educators, administrators, board members and stakeholders of network member schools will engage participants around design thinking, school change, board development, educational leadership, innovative technologies, contemporary ideas of Jewish pluralism, Israel curricula, modes of prayer education, special needs inclusion, early childhood education and more. 

*Schedule subject to change.

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Sunday, January 19 • 5:15pm - 6:15pm
Forget Marketing, Dump the Branding- It’s all About Loyalty Now; an NPS Primer for JDS’s

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This session is intended for anyone involved in Day School leadership who has tried various ‘fixes’ for recruitment, only to recognize that no marketing campaign, no branding initiative seems to address the core challenge of finding– and keeping- loyal clients.

By applying a ‘Net Promoter Score’ approach systematically, schools can see that ‘solutions’ are within their reach.  This is a practical application of ‘Relational Judaism’, coupled with a heady dose of ‘what works’ in the for-profit world. Oh, and the approaches here are best applied in a whole-school approach, including all stakeholder groups– parents, staff, donors and more.

About Conversations:

Conversations are an opportunity for colleagues to sit together for a facilitated conversation about an area of shared interest.

These sessions will not include formal presentations by expert speakers, rather they presume that through the shared expertise in the room, facilitated by knowledgeable peers, conference participants will learn new ways to move the needle in their schools in these areas of interest.

avatar for Arnie Zar-Kessler

Arnie Zar-Kessler

Head of School, Solomon Schechter Day School of Greater Boston
Arnold Zar-Kessler, Head of School at the Solomon Schechter Day School of Greater Boston, is in his 21st year at the school. He is also a member of Bain and Company’s Net Promoter Score Social Impact Forum, which includes representatives from KIPP Schools, Teach for America, City Year and more. Through that work, he has become a true believer in NPS

Sunday January 19, 2014 5:15pm - 6:15pm
National Room Westin LAX

Attendees (6)