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Inspirational keynotes, workshops and networking opportunities for educators, administrators, board members and stakeholders of network member schools will engage participants around design thinking, school change, board development, educational leadership, innovative technologies, contemporary ideas of Jewish pluralism, Israel curricula, modes of prayer education, special needs inclusion, early childhood education and more. 

*Schedule subject to change.

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Tuesday, January 21 • 9:15am - 12:15pm
Recruiting and Retaining 21st Century Jewish Families

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Recruiting & Retaining 21st Century Jewish Families is designed for school teams (of Heads of School, Admission Directors, Marketing Communications Directors and Board members involved in school advocacy). Download the slides here.

Teams will learn from case studies of proven recruitment and retention strategies from the independent and Jewish day school worlds. They will have time to process and refine their learning with peers from other schools, and to begin to develop strategic action plans they can implement in their schools to gain market share and retain current students.


  • Provide session participants with 10 proven strategies for increasing new enrollment and for retaining current students in light of increased demands from parents (a) for the delivery of excellence in 21st century skills within a rich Jewish context and (b) for more value for their tuition dollars.
  • Learn from independent school and Jewish day school experts who will share real case studies of schools applying 10 proven strategies.
  • Enable participants to process what they learn with peers from day schools around the country, and walk away with tangible strategies they can implement “Monday morning.”

Dr. Harry Bloom, Mike Connor and Dr. Rick Newberry will serve as co presenters.

avatar for Harry Bloom

Harry Bloom

Strategy Manager Day School Sustainability, Partnership for Excellence in Jewish Education
Dr. Harry Bloom is a 10 year veteran of the Jewish Day School field and PEJE’s Strategy Manager for Day School Sustainability. He is an experienced marketing manager and strategist with Brand Management experience at Procter & Gamble, GE, and McKinsey & Company. He has helped over 50 Jewish day schools strengthen their finances, recruitment and retention processes, and fundraising.
avatar for Mike Connor

Mike Connor

President, Connor Associates
Mike Connor is the President of Connor Associates Strategic Services and co-author of NAIS’ book, “Marketing Independent Schools in the 21st Century.”  He has presented keynotes and workshops nearly every year over the past two decades at national and international conferences. Connor Associates has worked with nearly 400 independent and private schools in the areas of predictive psychodemographic modeling and... Read More →
avatar for Rick Newberry

Rick Newberry

President, Enrollment Catalyst
Dr. Rick Newberry is President of Enrollment Catalyst. He provides educational consultation expertise in enrollment management strategies, marketing planning and institutional brand development to independent, private and faith-based schools across the nation. 

Tuesday January 21, 2014 9:15am - 12:15pm
Westchester A Westin LAX

Attendees (10)